CRO (konverteringsoptimering)
For us, it’s not “just” about getting more traffic. It’s about getting relevant traffic that converts.
What is it? really?
What is CRO (conversion optimization)?
Conversion rate optimization, or CRO, is a process where you optimize a website so that as many people as possible perform the desired action. In the case of a B2C webshop, this will typically be as many people as possible completing a purchase. In the case of a B2B site, this can typically be filling out a form. However, there can be many examples of desired conversions.
- Conversion rate definition
The conversion rate is the percentage of visitors who convert. If 5 out of every 100 visitors take the desired action, the conversion rate will be 5%. This is the conversion rate we want to increase through CRO.
How to do it conversion optimization?
What is important about CRO?
There are many aspects that come into play when it comes to conversion rates.
Should we check your site for CRO? Then order a free SEO analysis, where we also look into this.
Technical setup
The desired action must be easy and quick to perform. Speed, general setup, and much more come into play here.
Relevant traffic
Your page may be conversion-optimized, but if you don't send the right traffic there, then you have a completely different problem.
CTA (call to action)
It should be easy to convert, whether it's an online purchase, making a call, or filling out a form.
USP implementation
In many of our CRO cases, we see an increased conversion rate if the implementation of your unique selling points is set up (in the right way).
Answering intention
Are you answering the questions that your customers actually have? Are you solving their problems. Here, based on concrete analysis of your customers' searches.
User experience (UX, etc.)
The customer journey must be simple. The narrative must be simple. The customer must feel safe. This requires many elements and good analysis.
Shall we? check your site for CRO?
360 graders SEO analysis
In our SEO analysis, we don’t just look at how you get more traffic. We look at how you get relevant traffic. We assess what your competitors are doing. We assess what you need to do to convert more.
We are often asked this question. Maybe you have the same question?
Questions about CRO (conversion optimization)?
What do customers say about Acend?
Customer testimonials
Below you will find a selection of our customer testimonials.
Director, The halls Sandwiches
We are extremely satisfied with our cooperation with Acend. From day one, communication has been both pleasant and precise, and they have delivered great results in their work with both of our websites. They have always been available when we have had questions or needed adjustments.
mhcph.com + kglhaveselskab.dk
Acend has been helping our company with SEO optimization and regaining lost positions on Google for almost half a year, and it has been a pleasure. The work that comes from them is super well put together and it has all helped a lot of positions back on Google. That's why Acend gets my best recommendations.
CTO, Gravid.dk
The foundation of a good collaboration is transparency, honesty and good communication and on all three points we feel very satisfied. Acend delivers, among other things, a video every month that highlights our results and I think that is an excellent way of communicating, which makes me feel special in the collaboration and that is commendable.
Head of marketing, vestergaards-maskinservice.dk
We are incredibly happy with our collaboration with Acend. They are down to earth, disciplined and very punctual in their work. Deadlines are always met, and the growth is beyond complaint. SEO is never something that is visible from day one, and you should be aware of that, but I must admit that together we have delivered impressive results in a short time.
Director, koedhuset.dk
Acend consists of a super team. They make things happen, they are quick to adapt to the area they have to work in and know how to do some thorough keyword analysis. They are serious and adhere to all agreements and schedules. At Leg Sammen they have created really great results in a short time, which has given a lot of organic traffic.
Owner & Director, Legsammen.dk
Acend is nothing less than an excellent SEO agency. They know the SEO universe inside out and create results faster than expected. They are also extremely responsive and good at working with you as a customer, even if you are not the expert. I would give my warmest recommendation to Jonas and his SEO agency Acend.
Owner, greatwine.dk
Acend has optimized my SEO to 7 stars. My website was already ranked 2nd / 3rd after many years of intensive SEO work. But now I am ranked 1st after Jonas did the last thing that needed to be done! Working with Jonas has been super easy, efficient, and flexible! I can highly recommend Acend. Greetings from a happy customer who has just extended their contract.
Lecturer, gertrune.dk
Very professional people working in Acend - Web & SEO agency, the customer and your needs are clearly in focus. We set ourselves a lot of goals when we started the collaboration, and we are more than just on target. Jonas understands how to get your company to the top of SEO and WEB, nice and refreshing dialogue.
Partner, gallakorsel.dk
We entered into a collaboration with Acend after a really disappointing experience with another company that did not follow up on agreements and did not deliver. The guys from Acend have surprised us positively by taking our psychology house from a completely invisible position on Google's page 3 to a great position 2 on the front page in less than five months. They are always easy to get hold of, helpful and friendly, keep their promises and expedite things quickly.
Partner, Pismo.dk
Started with a free review of our website, after which they made suggestions on what they could do to optimize SEO. We were already quite high up, but after Jonas and the team got to work, we are now firmly at number 1 on Google 🙂 Thank you for a really good service and ongoing monthly orientation.
Director, Obitsoe.dk
Really good collaboration with both Frederik and Jonas, about getting my driving school on page 1 on Google. Even with tough competition in the area, it was successful after just one month. If you need SEO done, do it through Frederik and just choose Acend the first time, and you will save a lot of marketing money.
Director, Køreskoleklubben.dk
How to look bad CRO out?
Example of bad CRO
How to look good CRO out?
Example of good CRO
The page shown, fitit.dk, is a good example of good CRO. The intention of a training program/diet plan is clearly answered. There is a clear Call To Action (CTA). There are USPs in bullet points. The page appears user-friendly with information both graphically and in text format. If you click on the page itself, CRO has also been taken into account, not only at the top (as seen in the screenshot here) but all the way down. This is an excellent example of good CRO. We are also familiar with this case, as we own the page ourselves and know that the conversion rate is high.
Jonas and Acend have been invaluable in the work with SEO and optimization of our website. We experience that they are always proactive and skilled in considering our needs, customer base and concept into new trends and guidelines within SEO and especially in the website work. We can only recommend Acend and Jonas