How JP Køl & Klima increased their organic traffic by 387%
Implementing and executing the right content can create great results.
See a great example of what good content can do for your business
Read how we grew jpklima.dk
Good on-page content brings more visitors
Jpklima.dk are experts in heat pumps and air conditioning systems. They specialize in both sales and installation for both private and commercial customers.
In April 2023, our SEO collaboration started. The goal was to increase their organic traffic and thus get more visitors to their website. It must be said that this was very successful, as competitive keywords such as “air to air heat pump” are now on the first page of Google, and the number of indexed keywords on page 1 has also gone from 35 to a whopping 175.
You can read more about how we helped Jpklima.dk become more visible on Google below. Here we take a closer look at our well-functioning SEO framework that will also be able to help you.
A collaboration with a focus on....
The case in numbers
Let the numbers speak for themselves. Clear increase in organic traffic and keywords.
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The initial analysis
It is essential that a well-executed and in-depth keyword analysis is initially made. This way, you have the right building blocks to be able to create helpful and relevant content for readers. At Jpklima.dk, we found the most useful keywords, and then initiated a content plan for on-page content. You can read more about that in the next section.
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Content i denne case
It is important to follow Google’s guidelines – here E-E-A-T and their Helpfull content update will have to be implemented to create the right conditions to be able to rank well on Google. Based on the aforementioned, we put effective effort into SEO optimized content, sharp SEO titles and meta descriptions and preparing engaging answers to relevant questions from customers. This was of course done for all subpages based on the initial keyword analysis. After indexing the changes on the page, we quickly saw progress on many keywords. So an excellent example of a great case with a focus on the right content for users.
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Linkbuilding
At JPklima.dk it was important to build a strong link profile with credible .dk links. Going from approx. 45 backlinks to now having 113, where the majority of what we have built are Danish quality links, this contributes to maintaining and improving rankings on the keywords we work with, but also indirectly the authority of the entire page in Google’s eyes.
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Technical SEO
Regardless of the case, we always look into Technical SEO. A website must function correctly and efficiently – that’s why we have worked with jpklima.dk on the site’s structure, speed and other technical elements. This includes, among other things, cleaning up dead links and especially optimizing mobile friendliness. With these tools in our framework, we have clearly seen good results. Their organic traffic has increased by a whopping 387% and more than 100+ more keywords on page 1 of Google.