Vognen.dk
Vognen.dkThis is how Vognen.dk increased organic traffic by 65% in just one month.
A framework that works in all industries
65% traffic increase in just one month
Vognen.dk is a prominent platform that specializes in offering student transportation and services such as mobile stages.
When Vognen.dk entered into a partnership with Acend, the goal was clear: to achieve quick, noticeable results and increase traffic to the website. During this period, Vognen.dk sold off its party buses, a decision that would certainly result in a loss of traffic. But this should not stand in the way of our ambitions.
At the start of the collaboration, Vognen.dk registered approximately 400 visitors. These visitors came via a wide spectrum of keywords, covering everything from party buses to student vans.
After only one month of intensive collaboration, we managed to achieve significant rankings for the most critical keywords. This resulted in an impressive increase in traffic of 64%.
Dive into the section below and find a detailed review of how we achieved these results and exactly what was done in this case.
Starting from scratch requires the right partner.
The case in numbers
In a huge increase. Not just in visitors, but relevant visitors.
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During the period, we gained 10 positions and almost 200 in traffic on just one keyword.
When we begin an SEO collaboration, our first step is always an in-depth analysis of the company in question and its closest competitors. Vognen.dk expressed a clear desire to dominate the keywords ‘student van’ and ‘student transport’. These specific keywords are characterized by a high keyword difficulty (KD), which indicates the challenge of achieving a favorable ranking. However, we were aware that Vognen.dk had already established itself as a player on Google, as the website boasted a respectable Domain Rating (DR) of 17. The challenge therefore primarily consisted of adding higher quality content. In this context, we delved into the intentions that drive a search for ‘student van’ in Google. Our study revealed that the key elements were the pricing of the vans and the booking procedure itself.
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Content i denne case
After identifying the prevailing search intents, we began to develop a structured outline for our SEO content. Given the high KD for the core keywords, we were fully aware of the importance of creating exceptional content that Google would quickly validate. With approximately 3,200 monthly searches, ‘student van’ is an extremely popular keyword. Furthermore, we observed a significant search volume related to prices for student vans. Our goal was to incorporate as many relevant long-tail keywords as possible. Thus, we designed a content strategy that offered the user all the necessary information in one central place: the Vognen.dk homepage. Our content covered all aspects – from booking procedure to prices, supplemented with visual representations of the vans, which play a crucial role in the customer’s decision-making process. This holistic overview was recognized by Google in record time. Within just one month, nine of the keywords we had focused on were ranked on the first page of Google. Of these, the main keyword ‘student trolley’ advanced a full 10 places, moving from 15th place to a remarkable 5th place.
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Linkbuilding
Google is constantly updating the factors that the search engine values. One constant factor that Google consistently values is the number of quality links a website receives. In the SEO world, this refers to the number of unique web pages that point to your own page. It is essential that these inbound links come from pages that are relevant to your content. With Google’s E-E-A-T (experience, expertise, authoritativeness, trust) updates, it becomes clear that authority and trust play a central role in the search engine’s assessment. A site that continuously receives new, high-quality and relevant links strengthens its credibility in the eyes of Google. This principle was also applied to Vognen.dk. We made sure to build a robust network of relevant links in the initial month to complement the excellent on-page content we had produced. In this way, we were confident that we would fully comply with Google’s E-E-A-T guidelines.
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Technical SEO
When we start an SEO partnership, we place a lot of emphasis on technical SEO. This includes factors like the speed of the website, its URL structure, and the use of relevant tags like H1, H2, and H3. To get a clear picture of Vognen.dk’s technical health, we performed a detailed audit with Ahrefs. This audit helped us identify and address any technical challenges. By fixing these, we ensure that Vognen.dk not only contains great content, but also that the content is easily accessible to search engines, ultimately improving the website’s online visibility.