Gala transportation - Party buses
This is how Gallakorsel.dk came to the top of Google with a monthly traffic of 7800.
A framework that works in all industries
Top ranking on Google led to 500% increase in traffic
Very professional people working at Acend – Web & SEO agency, the customer and your needs are clearly in focus. We set ourselves a lot of goals when we started the collaboration, and we are more than just on target. Jonas understands how to get your company to the top of SEO and WEB, nice and up-to-date dialogue.
– Jonathan Nilsson, Owner and Director, Gallakorsel.dk
A particularly important point for Galla Kørsel was the search “partybus” and related keywords. We made a simple redirect from the former traffic-carrying page to the front page and at the same time optimized the front page for the keyword. We also carried out quality link building and technical optimizations in the form of responsive design, speed, etc. This meant that the page was quickly indexed as no. 1 in the search and increased by over 500% in organic traffic.
If you want to hear more about SEO, you can contact us here.
Starting from scratch requires the right partner.
The case in numbers
A huge increase. Not just in visitors, but relevant visitors.
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The initial analysis
When we began our collaboration with Gallakørsel.dk, it was crucial to understand their business model and target audience in order to tailor an SEO analysis for them. Gallakørsel was particularly focused on increasing sales in party bus rental. However, we still prepared a broad keyword analysis, which helped us find keywords with a high monthly search volume, and a low Keyword Difficulty (KD). However, further support was given to the fact that party bus should be the main focus in this case. This keyword had a high search volume combined with a strong purchase intent. By focusing on ‘party bus’, Gallakørsel.dk was able to attract a target group with high purchase intentions, and thus achieve a higher conversion rate than its competitors. It was then necessary to focus the analysis on long-tail keywords and look at what its competitors were doing right. Long-tails on the keyword ‘party bus’ concerned frequently asked questions, such as ‘price’ and ‘rules’, which were also high in volume in the areas. Here, it naturally made the most sense for us to have Gallakorsel.dk compete on ‘Party bus Copenhagen’.
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Content i denne case
When creating SEO-optimized content, Google’s algorithms are getting smarter every day. This is due to the EEAT launch. The abbreviation stands for Experience, Expertise, Authority & Trustworthiness. For SEO-optimized content, this means, among other things, that the content must maintain a certain value for the reader. With galakorsel.dk, we created a number of content elements, specifically tailored to the needs of the visitors. First and foremost, we produced informative texts for all of their bus models while sticking overall to the keyword ‘partybus’. We developed a blog from this, where we could create more content centered around the keyword ‘partybus’. These posts delved into different aspects of the partybus experience, ranging from the advantages of choosing a partybus to the prices and rules of partybus rental. With blog posts like these, we can link internally between pages and thus strengthen the pages that actually have conversion opportunities.
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Linkbuilding
When a high-quality site relevant to your topic links to your website, it is seen as a vote of confidence in the eyes of search engines. Think of it as a real-world recommendation. The more quality recommendations (or links) your website has, the more likely search engines are to view your website as authoritative and valuable. But it is important to remember that not all links are created equal. The focus should be on obtaining “natural” links from credible and relevant sources. Artificially created or low-quality links can actually hurt your website’s ranking in search engines. That is why our approach to link building has always been strategic, well-considered and ethical. This is crucial to ensuring that our clients’ websites can benefit from the many results that a good link building portfolio brings. Below is a graph of Gallakorsel.dk’s number of ‘referring domains’. That is, domains that link to Gallakorsel.dk’s site. Since our collaboration with them around May, 2021, we have had a sharp focus on getting them links with a high Domain Rating (DR), which also made sense for our client.
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Technical SEO
Our collaboration with Gallakorsel.dk started with us building them a completely new site. For us, it was a blank canvas without broken pages, broken links or other clutter that we first see with many customers. This meant that we could make the right impression with our skills within technical SEO. We built a simple structure on the site that minimizes clicks from the front page to the important landing pages. At the same time, the URL structure of the subpages is simple and intuitive. Where it made sense to do so, we have included keywords and longtails to further optimize for a high ranking. This can be seen, for example, in the subpage ‘Partybus pris’, which includes the longtail search term with the highest search volume. Since the site’s visitor base is typically a broad range of young people, it was important to have a responsive design that can be quickly understood and does not require many click-throughs. The speed of the site was also a factor here, so we have spared the site from heavy elements such as videos and large image grids.