Gerflor.dk - B2B sales of floors
This is how Gerflor.dk increased traffic from 79 visitors per month to 1353 visitors per month in just 6 months.
A framework that works in all industries
1300% increase in traffic and a significant increase in relevant keywords on page 1
The case in numbers
A huge increase. Not just in visitors, but relevant visitors.
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The initial analysis
When initiating a partnership, we place great emphasis on comprehensive analysis that sharpens our understanding of the client’s business goals and how they best align with SEO. For Gerflor, we began with an in-depth keyword analysis to identify the key keywords that could drive traffic to their website. This insight was fundamental to the subsequent steps in our strategy.
Through a careful evaluation of the latest developments in Google’s algorithm, and a comparative analysis of competitors, we gained a clearer picture of where Gerflor could strengthen their online presence. We zoomed in on users’ search intent and tailored the website content to meet these needs, resulting in improved relevance and user engagement.
At the same time, we had to focus on building a robust link profile, which is vital for search engines to evaluate a website’s authority. We developed a strategy to create strong, relevant links from reputable sources, further cementing Gerflor’s position in the eyes of search engines. This holistic approach ensured that every facet of the SEO strategy worked to achieve the best possible results for Gerflor.
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Content i denne case
To address the complex facets of user search intent, it was essential to develop content that fully covered all aspects of the relevant search terms. With a solid understanding of the required keywords, guided by precise analysis, we identified the key themes that needed to be explored to meet and exceed the search intent. This paved the way for the creation of targeted and SEO-optimized content.
Once we had crafted what we considered to be the most optimal content, we carefully integrated the latest updates from Google as well as insights from our competitor analysis. With a comprehensive understanding of the search intent and the technical aspects behind it, the new content was published. We ensured rapid indexing via Google Search Console, sending a clear signal to the search engine about the improved quality and relevance of the website.
The positive effect was not long in coming. Soon we observed a significant improvement in rankings for a number of critical keywords, with ‘linoleum flooring’ now neatly positioned in fifth place in Google search results. But this success was not isolated; several key terms such as ‘LVT flooring’, ‘sports flooring’, ‘non-slip flooring’, and ‘acoustic flooring’ also found their way to page 1, all products of our dedicated work. The result of this multifaceted effort was inevitable: a significant traffic growth. Over the following months, Gerflor experienced a more than ten-fold increase in web traffic, a testament not only to the on-page content, but also to the effectiveness of our link building strategy.
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Linkbuilding
Link building was a fundamental cornerstone of Gerflor’s SEO optimization, a method that would provide the website with valuable dofollow links and thus strengthen its authority. An increase in qualitative references is closely linked to the improvement of the website’s Domain Rating (DR), a key metric that Google takes into account to assess the usability of a website. A high DR indicates to Google that a website is trustworthy, which increases the chance that the website’s subpages will be positioned favorably in search results.
In our strategy for Gerflor, we identified and established relationships with relevant and recognized domains, from which we built links to the specific pages we were working on. These new links served to support and increase the value of the newly developed content on the different sections of the website. Since the beginning of the partnership, we have engaged in a continuous process of link building, month after month, knowing that Google assigns higher value to websites that consistently acquire new, robust references. This long-term commitment to creating new connections has been crucial in cementing Gerflor’s digital footprint and ensuring a strong online presence.
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Technical SEO
Ensuring a robust and technically error-free website is essential to maintaining and improving its ranking in search results. With this in mind, we have regularly carried out a comprehensive Site Audit for Gerflor.dk and its subpages. We have done this to detect and correct any errors and technical deficiencies, recognising that Google’s valuation of a website decreases if problems are identified.
This maintenance work is an integral part of our SEO strategy and is carried out at regular intervals to ensure that the website remains as ‘healthy’ as possible. By addressing and correcting technical errors, we not only maintain Gerflor.dk’s high positions on Google, but we also ensure that traffic to the website remains robust. This ongoing effort to optimise the technical aspects of the website is a vital step in our efforts to ensure that Gerflor remains visible and competitive in the digital landscape.