A framework that works in all industries
Building a page's organic traffic from scratch
Legsammen.dk is a family-owned toy store with the intention of families having more quality time together. They always make sure that their products are of good quality, can last for many generations and are free of dangerous chemicals.
When Legsammen.dk started SEO with Acend’s framework, they had less than a thousand visitors and were not indexed for many keywords. We set a goal that their organic traffic should be increased, a link building strategy should be implemented, and that their products should each go up and perform high on Google.
Below you can read more about how these results became a reality.
Acend consists of a super team. They make things happen, they are quick to adapt to the area they have to work in and know how to do some thorough keyword analysis. They are serious and adhere to all agreements and schedules. At Leg Sammen, they have created really great results in a short time, which has given a lot of organic traffic.
– Line, owner & founder of Lejsammen.dk
A highly competitive industry requires the right partner.
The case in numbers
A huge increase. Not just in visitors, but relevant visitors.
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The initial analysis
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Content i denne case
Our first step was to perform an initial analysis, a process that proved to be critical to the subsequent success. By diving into a sea of data during the keyword analysis, we identified a lot of keywords we saw great potential in, and 384 of them are now ranking on page 1. A clear testament to our targeted efforts. This initial keyword analysis was much more than just a superficial look at popular terms; it was an in-depth understanding of the market, the competition, and not least user intent. With a mix of analytical tools such as Ahrefs, among others, and manual review, we were able to map out a path that would lead us through the complex terrains of SEO. This methodical approach paved the way for an increase not only in traffic but also in the domain’s authority, which was cemented by an increase from 9 to 100+ referring domains throughout the work.
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Linkbuilding
Legsammen.dk was not a new site when we were hired to manage their SEO. However, it felt that way in many ways as backlinks were few and domain authority low. In order to rank on Google’s first page, there was an urgent need to create not only compelling content, but also to build a robust backlink network. Link building can be categorized into three primary types: internal links that navigate within the same domain, outbound links that point out from the domain, and external links where other domains point to the site. While all types are essential for a comprehensive SEO strategy, external link building became crucial for Legsammen.dk, which required strengthening its backlink landscape to establish and increase its online presence. The purpose of link building is to build authority and strength, so that you have better ranking opportunities. This is done by obtaining links from relevant and strong sites. A relevant site often gives little of itself (however, you can be creative in the content that is linked from). A strong site is a site that has a high domain rating (DR) and has organic traffic. To return to the link strategy, it is also important to describe the difference between do-follow links and no-follow. A do-follow link is a hyperlink that tells search engines to follow the link and contribute to the SEO of the linking website. A no-follow link, on the other hand, is a hyperlink with a rel=”nofollow” attribute that indicates to search engines that they should not transfer any PageRank or authority from the original website to the linking website. The image below shows a cutout of the 100+ domains that link to Legsammen on a do-follow.
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Technical SEO
Finally, the technical SEO was a challenge that we met with a methodical and detail-oriented approach. A messy website more often than not has a lot of problems and confusion associated with it. Therefore, we systematically went through the website’s infrastructure to identify and fix every technical problem, from orphan pages to incorrect 301 redirects and broken links. A 301 redirect is a permanent redirect from one URL to another that tells search engines that a page has moved permanently. This method is used to maintain search engine rankings by transferring link juice from the old to the new URL. Incorrect redirects can quickly backfire and significantly reduce domain authority, create 404 pages, and more. Many websites also have a large collection of orphan pages. Orphan pages are web pages that do not have links pointing to them from other pages on the same website, making them inaccessible to users navigating the site and invisible to search engine crawlers. This combined effort not only ensured a flawless user navigation system, but also a solid foundation for search engine crawlers. With a clean and well-organized website structure, we were able to maximize the visibility of our content and ensure that the keywords we were targeting had the best possible chance of being discovered and appreciated by both users and search engines.