Ginbutler.dk - Online Gin shop
This is how Ginbutler.dk got to the top of Google with relevant keywords.
A framework that works in all industries
Building a page's organic traffic from scratch
Ginbutler.dk er en online ginbutik. De havde allerede en hjemmeside med fine resultater, og en online tilstedeværelse på Google. Deres trafik var ikke super høj, men de havde et mindre linkbuilding-netværk allerede
Målet var her at give dem det sidste skub, og løfte deres organiske trafik inden for deres branche. Spiritusverdenen er stor og konkurrencen høj. Derfor fokuserede vi i deres tilfælde på at ramme deres niche.
Læs med videre for at høre hvordan vi øgede deres trafik med 400%
Winning on Google requires the right partner.
The case in numbers
A huge increase. Not just in visitors, but relevant visitors.
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The initial analysis
Any solid SEO foundation starts with an in-depth keyword analysis. This essential step is necessary to find the optimal connections between data insights and business goals. For Ginbutler.dk, a newcomer in a fiercely competitive market, it was crucial to identify keywords where they had a real chance to make a name for themselves. Targeting high-competition keywords from the start would be an inadequate tactic. Therefore, we conducted an extensive keyword analysis and discovered a number of keywords with significant search volume and low competition. This approach created the foundation for ranking on specific, carefully selected keywords. The result was not only an improvement in visibility, but a noticeable increase in organic traffic, which is essential in a landscape where top rankings on Google are paramount. First and foremost, we determined that we of course had to have them rank on their product, gin, and gin subscription. We could quickly see that the latter had a nice volume of ‘high-intent’ searches as there were a lot of conversions to the top ranked ones. Ginbutler definitely needed a piece of the pie so we optimized relevant keywords with a match on ‘gin’.
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Content i denne case
Developing content that offers real value to visitors was central to Ginbutler.dk’s content strategy. It was not just about producing SEO-optimized content, but about delivering material that enriched the reader’s understanding and engagement. This required more than just superficial texts; we created content that delved into the individual topics and addressed the users’ specific interests and questions. Through a well-optimized structure of headings, carefully selected keyword density and a consistent user-oriented approach, Ginbutler.dk’s landing pages have achieved top rankings in search results. This mix of high quality and SEO focus that has been in place over alt text on images, SEO title, meta descriptions and link building, has been crucial to achieving significant growth in both engagement and conversions. Furthermore, it has also ensured the high increase in organic traffic/md of 400%.
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Linkbuilding
With an initial link building profile of only 20 referring domains, it was clear that Ginbutler.dk had an urgent need to build its online authority through strategic link building. The links that already existed did not have a high value and were therefore not highly valued by Google either. However, by using a combined approach of internal (Links between pages), outbound (Links to other pages) and especially external link building (Links from other pages), the website’s network was expanded with links of the highest quality. Our focus was not only to increase the number of referring domains, but also the quality and relevance of these links. Links are assessed on their Domain Rating (DR), which goes from 0-100. To start with, Ginbutler’s DR was not in double digits, and now it is 22. This methodical approach to link building has been crucial in almost doubling the number of referring domains, but mostly in giving great authority to the site. Below is a selection of the referring domains that we have helped Ginbutler.dk build.
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Technical SEO
When we acquired Ginbutler.dk, we faced a number of challenges that are common to established websites. Our first step was to review and improve the technical foundation of the website. This included a careful review of the site’s URL structure to ensure that it was logical, keyword-focused, and free of redundant parameters that could confuse search engines. There was also a significant effort to clean up broken links, which can undermine the user experience and the website’s authority. We identified and fixed orphan pages – pages without internal links that search engines have difficulty finding and indexing. Speed optimization was another critical area of focus. We implemented a number of initiatives to improve load times, including compressing images, minifying CSS and JavaScript files, and implementing lazy loading for media elements. By improving the speed of the website, we not only ensured a better user experience, but also an advantage in the eyes of search engines, as they favor fast-loading pages. A full mobile optimization was also carried out to ensure the site was fully responsive and accessible to users on all devices. This was not only important for the user experience, but also to comply with Google’s mobile-first indexing.