Koedhuset.dk - Buy meat online
Sådan gik koedhuset.dk fra 5000 besøgende til en organisk trafik på 16500 månedligt.
A framework that works in all industries
From Dandomain to Shopify
Kødhuset is an online shop where you can buy quality meat directly from local slaughterhouses. All meat is GMO-free and comes from the top shelf.
We started with a keyword analysis that gave insight into the most relevant keywords. Where could we get a lot of traffic and where could we get relevant traffic that created sales for Kødhuset?
Kødhuset wanted to move their shop from Dandomain to Shopify. An area that can be risky if you don’t know how to do it. In collaboration with Kødhuset, we moved the shop together, where acend had a special focus on redirect mapping and correct setup of 301.
This meant no lost traffic to Kødhuset – on the contrary, the migration meant higher traffic, better conversion rates and a much better user experience. It must be said to be a success.
Google Search console data fra Kødhuset – Blå linje “clicks”, Lilla linje “impressions”.
Long-term collaboration leads to good results
The case in numbers
A huge increase. Not just in visitors, but relevant visitors.
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The initial analysis
Good SEO work always starts with a thorough keyword analysis that takes into account both the market competition and the strengths of the business. The meat shop already had a relatively good position in the market, but was facing strong competitors who had held their position for a long time. Therefore, it was important to find a strategy that could exploit the site’s existing strengths while focusing on growth opportunities.
Using a detailed keyword analysis, we identified keywords with high search volume and appropriate competition that suited the meat shop. In this regard, we looked into low-hanging fruit, relevant categories that generate sales and the main keyword on the front page such as “buy meat online”.
The result of this strategy can be seen in data from the SEO tool Ahrefs, where Kødhuset today ranks highly on key keywords such as “meat online.” This generates a significant amount of organic traffic, along with other “transactional” keywords, directly generating sales. This approach has allowed Kødhuset to strengthen its position and outcompete other players in the industry.
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Content i denne case
For Kødhuset, it was crucial, as in all cases, to create content that actually delivers value to visitors. Not just writing SEO text for the sake of text, but ensuring content that engages and informs the target group. A good example is the category pages, where we have not only written 3-500 words about “Minced Beef” but supplemented it with questions the visitors actually have, and implemented answers to these. At the same time, we have optimized the pages based on relevant long-tail keywords that were identified in the initial analysis.
Google’s latest updates put a lot of emphasis on “helpful content” and the requirements for E-E-A-T (Experience, Expertise, Authority, Trust). By meeting these requirements, we have ensured the contribution to organic traffic growth for Kødhuset. But content alone cannot do the job – a holistic approach is necessary. For example, link building has also been an important element in this case, where we have secured strong, relevant links that further strengthen the authority of the site. The combination of quality content, technical SEO and link building has been the key to success.
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Linkbuilding
The Meat Shop had a number of backlinks, but a low domain authority (DR). To improve the visibility and ranking of the site on Google, it required both strong content and a targeted link building strategy. Link building consists of External links: Links from other relevant and strong websites back to your site.
For the Meat Shop, focusing on external links was essential to building authority. This involves obtaining links from relevant sites with high DR and organic traffic. Although DR is a concept from Ahrefs and not a direct factor in Google’s algorithm, it is a useful indicator of a site’s strength.
The result was an increase in relevant backlinks and DR, which, together with optimized content and technical SEO, created growth in organic traffic and better rankings on key keywords. If you have any questions about this case, please contact frederik@acendagency.com
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Technical SEO
After migrating to Shopify from Dandomain, Kødhuset looked internally at the speed of the site. This not only affects search engines, but also the user experience. No visitor will want to shop on a slow site. In the collaboration, audits are also carried out regularly so that broken links, 404 pages and orphan pages do not reduce the quality. We always want to give search engines the best basis for indexing the site, which is why the URL structure, XML sitemap and Robots.txt must also be in control.