Driving School
This is how Koreskoleklubben.dk went from 0 visitors to an organic traffic of over 400 monthly in just 7 months.
A framework that works in all industries
Building a page's organic traffic from scratch
Really good collaboration with both Frederik and Jonas, about getting my driving school on page 1 on Google. Even with tough competition in the area, it was successful after just one month. If you need SEO done, do it through Frederik and just choose Acend the first time, and you will save a lot of marketing money.
– Christian Marcussen, Owner of Koreskoleklubben.dk
In February 2023, Køreskoleklubben.dk faced a challenge; despite a functioning website, there were no visitors. This caused wonder among the team behind the website. Through a free SEO analysis that we offered, we identified a number of problems that required attention. This was the starting point for a collaboration where we took on the responsibility of addressing these SEO-related issues.
For Køreskoleklubben, it was essential to achieve high visibility on Google for the keywords ‘køreskole aarhus’ and ‘køreskole århus’ – two competitive key phrases. With innovative strategies in hand, we set about the task.
The results were remarkable. In less than 7 months, Køreskoleklubben.dk’s online presence transformed from being invisible on the search term ‘driving school aarhus’ and ranked number 23 on ‘driving school aarhus’, to taking a strong second place on both search terms. Traffic to the site skyrocketed, which was noticeable. Previously, the two search terms combined had generated zero monthly traffic, but this number increased to over 250 visitors per month
Below we provide an insight into how we did it.
Starting from scratch requires the right partner.
The case in numbers
A huge increase. Not just in visitors, but relevant visitors.
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The initial analysis
All good SEO collaborations start with a thorough analysis of the company’s online profile. We often look at the structure of the page itself, after which we examine relevant keywords for the company using a tailored keyword analysis. This leads us to all the keywords that we consider to be relevant to the client. For koreskoleklubben.dk, it was clear what was important: namely to rank high on keywords such as ‘driving school Aarhus’ and ‘driving school Aarhus’. With this in mind, we started competitor analyses, analyses of long-tail keywords and studies of transactional searches and questions. We did this to understand exactly what the search intent behind each keyword is. It is obvious that the intention behind a keyword such as ‘driving school Aarhus’ is to find a driving school in Aarhus. But there is a lot of other information that searchers are looking for, and we knew that it was necessary to clarify this.
During the analysis, we also discovered that the competitors had more references than koreskoleklubben.dk. Fortunately, gaining references is part of our link building strategy, where we consistently work on building relevant links month after month. Therefore, we knew that we would be able to build a strong backlink profile and a high domain rating (DR) for koreskoleklubben.dk relatively quickly.
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Content i denne case
As previously mentioned, our analysis revealed that the website needed to be optimized to best meet users’ search intent. We found that potential customers placed importance on information about prices, choosing a driving school, the different types of driving licenses, and much more. By integrating these elements on the page, we would be well on our way. At the same time, Google launched an update called E-E-A-T, which stands for Expertise, Authority, Trustworthiness, and Experience. This update indexes pages based on their authority, expertise, trustworthiness, and experience, which made it extremely important to include customer reviews, which is especially relevant for driving schools. Excellent reviews on Trustpilot are crucial, so we implemented code elements that would integrate these reviews directly into the website. We also made a number of layout changes to make the website as user-friendly as possible. Recognizing that young people are often the ones searching for driving schools and driving licenses, we made sure that all texts were easy to read for all age groups. With this new content, we quickly saw a positive effect – the website’s most vital keywords began to attract a significantly larger amount of traffic, and koreskoleklubben.dk quickly climbed to 2nd place on the two most important keywords.
But the success was not only due to good on-page content, user-friendly layout and inclusion of the E-E-A-T principles. Link building also played a crucial role in positioning the site at the top of the search results.
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Linkbuilding
When our partnership with Køreskoleklubben.dk began, it was clear that their digital footprint was virtually non-existent. The website was new, and their Domain Rating (DR) was at its lowest level. This signaled to Google and other search engines that the website lacked authority and credibility. We were aware that if Køreskoleklubben.dk was to climb up Google’s rankings, it would require a change in their digital reputation. A well-recognized website in the eyes of search engines is often one that has a solid foundation of referring domains.
Our strategy was two-pronged: First, we focused on creating and publishing high-quality content that was closely aligned with our on-page SEO plan. Second, we initiated a targeted link building campaign to build and strengthen the website’s DR. We identified key links that were relevant and valuable to the industry, and integrated these methodically and ethically into our link profile. This was a critical factor in the success that Køreskoleklubben.dk experienced. As part of our SEO collaboration, we have systematically built a network of referring domains, which has resulted in a significant improvement in the website’s rankings on Google.
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Technical SEO
In our efforts to optimize Køreskoleklubben.dk’s online presence, it was essential to maintain the technical health of the website. To ensure that the ongoing improvements – from layout changes and additions of new pages to fine-tuning of both small and large elements – did not disrupt the functionality of the website, we introduced regular site audits. These detailed reviews allowed us to constantly stay one step ahead of potential technical errors. By identifying and addressing problems immediately, we avoided the risk of losing valuable rankings in Google’s search results. Our persistent monitoring of the website’s ‘health’ ensured that we not only remained in good standing with Google, but also that the website continued to deliver a flawless user experience. This proactive maintenance is a permanent part of our SEO work, a dedication to excellence that ensures that our clients’ websites always perform optimally.