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Hallernes - Quality sandwiches

This is how Hallernes.dk got a 500% increase in monthly visitors.

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Helping a business enter the digital era

The Halls is a sandwiches restaurant with stores spread throughout Copenhagen. Now it was the website’s turn to expand.

The Halls sandwiches contacted Acend, as their website did not live up to the quality of their sandwiches. They only ranked on keywords directly related to their name, and wanted help to expand their online presence.

There are plenty of sandwiches in Denmark, and therefore it is also an industry with high competition on Google. Read how we delivered the goods for The Halls below.

Hallernes case
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It's all about the right framework.

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A huge increase. Not just in visitors, but relevant visitors.

From 10 to 90 relevant keywords on page 1

The growth occurred from May 2022 to September 2023, when the work was available.

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From 1000 to 5600 in monthly traffic

See Ahrefs Overview (see image above).

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A 200% increase in referring domains

The growth occurred from May 2022 to September 2023, when the work was available.

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The initial analysis

Before we really started working with Hallernes.dk, we delved into a thorough analysis. We examined the market, the competitors, and their current position on Google. Hallernes had a foundation, but lacked visibility in key areas, which opened up a wealth of opportunities. First and foremost, the keyword analysis gave us insight into where we should compete, and where the biggest optimization opportunities lay. A site audit was also initiated to find errors and shortcomings on the site. This process gave important insight into how we could improve their presence, from the most valuable keywords to technical barriers that prevented them from ranking higher on Google. With a focus on users’ search intent in the market, we were able to clarify one important thing. We needed to rank for keywords that involve areas – specifically those they operate in. Fortunately, Hallernes Smørrebrød is located in many hotspots that also have a good search volume. Our immediate focus was therefore to have the greatest focus on the keywords you see below.

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Content i denne case

For Hallernes.dk, it was crucial, as in all our cases, to create content that provides real value to visitors. With our framework, the goal is not just to produce SEO text, but to deliver content that really matters to the reader. For Hallernes.dk, this meant not just writing a few hundred words that were optimized for open sandwiches, but to provide content that created high-intention users out of thin air. This was helped, for example, by deepening their content that addressed their areas: Lufthavnen, Magasin, Torvehallerne and Tivoli, their products: Open sandwiches, and their services: Catering, Take-away and lunch arrangements. Here, we used niche-specific longtail keywords that we identified in the initial analysis. Landing pages were enriched with value-added content, which resulted in high rankings. At the same time, each page was fine-tuned with a well-thought-out heading structure (H1 at the top, followed by H2 and H3), optimized keyword density, effective SEO title and meta description, coherent internal and outbound links, and well-chosen alt tags for images. We also ensured that sentences and paragraphs were not too long or confusing. This balance between creating SEO-optimized content and delivering real value is essential. It is the synergy between following Google’s algorithms in terms of structure and producing content that creates real value that leads to success. With Google’s latest updates emphasizing “helpful content” and E-E-A-T (experience, expertise, authority, trust), our expertise in creating content that meets these requirements has resulted in a significant increase in organic traffic for Hallernes.dk by 500% monthly. But content alone is not enough. A holistic approach is necessary, which means that link building also plays a crucial role in this case, as well as many others.
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Linkbuilding

Hallernes already had a link building profile – but there was room for significant improvements to strengthen their DR (Domain Rating). Link building is one of the three basic pillars of SEO – along with content and technical SEO – and it is therefore incredibly important to strengthen your site here. Link building can be divided into three sub-pillars: Internal, external and inbound links (Referring domains). Internal links work between subpages on a domain, external links out to other domains and referring domains are links that come from other domains to your own site. All three are important for a strong link building profile, but the latter creates the biggest results. Therefore, our biggest priority was also to build a larger and more relevant network of inbound links to Hallernes. It was about establishing a connection with recognized sites that could find relevance in Hallernes’ products. At the same time, we also focused on expanding the network to reach more important segments. This resulted in Hallernes increasing their Referring Domains by 200%, and suddenly they were mentioned on pages within food, restaurants, tourism, and sustainability.
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Technical SEO

As mentioned in the initial analysis, we started the collaboration by performing a Site Audit of Hallernes.dk – something we have been doing for them continuously ever since. The purpose of these audits is to identify and correct any errors such as broken links, orphan pages and 301-redirects. A website’s value in Google’s eyes can be significantly reduced by identifying such problems.

By resolving technical errors, we not only maintain Hallernes’ strong positions in the search engines but also ensure that traffic to the website remains constant and reliable. Our ongoing focus on fine-tuning the technical aspects of the website is a crucial element in our mission to maintain Hallernes.dk’s visibility and competitiveness in an increasingly digital world.



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