A framework that works in all industries
Building a page's organic traffic from scratch
Unikfoder.dk is an online pet shop that primarily focuses on selling food for popular pets and birds.
Unikfoder.dk had recently undergone a name change, and therefore had a relatively new site for us to work with. This meant that their domain rating (DR) was zero, that they had no external links, and that their presence on Google was non-existent.
That had to change! Unikfoder.dk quickly went from being completely invisible online to ranking at the top of Google for their relevant keywords. Read on and see how we did it!
Starting from scratch requires the right partner.
Casen i tal
A huge increase. Not just in visitors, but relevant visitors.
This case and
The initial analysis
Every successful SEO strategy starts with a detailed and targeted keyword analysis. It is this thorough understanding that enables a well-tuned harmony between data-driven insights and the company’s objectives. For unikfoder.dk, which was a newcomer to a competitive market, it was crucial to identify the most fruitful keywords. Directly competing with established giants for popular keywords would not be an effective strategy from the start. Therefore, we went in-depth with an extensive keyword research, which resulted in a number of keywords with high search volume and low competition. It was in this process that we discovered “sunflower seeds” as a particularly potent keyword. With a volume of 1500 monthly without much competition, we focused on optimizing the site for this keyword. Unikfoder.dk quickly ranked first on Google for this keyword, which became a primary driver of monthly organic traffic.
This case and
Content i denne case
For unikfoder.dk, it was essential to create content that did not just serve to satisfy search engines, but was actually of value to readers. Instead of a superficial treatment of, among other things, the keyword “sunflower seeds”, we integrated valuable elements such as interactive guides and in-depth explanations of the subject. This approach ensured that our landing page was not only appreciated by users but also gained a strong position on the search engine results pages. Various landing pages on unikfoder’s website underwent an in-depth Content Analysis (CA). Here, a decision was made on the heading hierarchy of each page, where we went in and added the correct H1, H2 and H3’s. The pages’ Keyword density also stood out, as the keywords were previously not mentioned at all. Here, it is assumed that a keyword’s Keyword Density is 2%-4% of all text on the page. In addition, we ensured that both aesthetic and product images had Alt attributes, so that they could be indexed and given value by Google. The result of these initiatives led to a strong ranking in the top three for all relevant keywords. Below you can see a snippet from our analysis tool Ahrefs.
This case and
Linkbuilding
Starting with a non-existent backlink profile, it was clear that unikfoder.dk needed to strengthen its authority through link building. With a domain authority of 0, it was necessary to establish quality backlinks. Link building can be divided into three categories: Internal link building is when you link internally between your own pages, outbound is when you link out to other websites and external link building is when other pages link in to yourself. You should think of link building a bit like having references in the real world. The more authority and expertise there is behind the reference, the more quality it is attributed by Google. That was also our thinking when we approached this task. The goal was to create a network of backlinks from pages with high relevance and domain strength, which could support and promote our visibility on keywords such as ‘sunflower seeds’ and ‘parrot food’. What value is assigned can be controlled by including the pages that need to rank as much as possible in your link building strategy. Below you can see a selection of the 44 quality-conscious links we received during the period, as well as their strong DR.
This case and
Teknisk SEO
Since unikfoder.dk had transitioned from another brand before our collaboration, it was a relatively new site we had to work with. There was no history of problematic URLs or technical errors to deal with. Instead, we focused on creating a logical and simple site architecture, where no key landing pages were more than a few clicks from the website. This is important for the user experience (UX), as well as the purchase intention thereof. In addition, URLs were carefully designed to reflect the key keywords, redirects were made in relevant places and a responsive web design ensured a flawless user experience across devices. We looked at the speed of the site and the things that could slow it down, such as responsive videos, image directories and other things that can increase the page load time. This wasn’t a big deal for us as the site was relatively simple in the beginning.